...How am I supposed to test that statement?
Do they expect me to eat some, just to be sure? Maybe they're addle-pated PETA types, thinking this assurance is somehow information MacArthur the Cocker Spaniel is dying to know. This is the same dog who would gladly stuff his snout into the rotting carcass of a five-day-dead skunk. I don't think he cares.
No, I think the marketing copy writer thinks I'm stupid. I'm expected to be impressed with this knowledge, choosing their brand over the competitor.
What am I supposed to do? Mount a protest? refuse to buy their product? Climb up on the cash register counter and denounce the dog food maker?
Yeah, it's not that important to me. Next time I'll avert my eyes and leave it to the PETA types.