Saturday, October 29, 2011

WARNING, WARNING: BLOOD DEPRESSURIZATION IN PROGRESS

I just bought a bag of dog food for our four-legged dust mop. At the checkout counter I noticed a quality assurance statement on the bag. Near the top, emblazoned across the package were the words: "Every bite tastes homemade."







...How am I supposed to test that statement?


Do they expect me to eat some, just to be sure? Maybe they're addle-pated PETA types, thinking this assurance is somehow information MacArthur the Cocker Spaniel is dying to know. This is the same dog who would gladly stuff his snout into the rotting carcass of a five-day-dead skunk. I don't think he cares.

No, I think the marketing copy writer thinks I'm stupid. I'm expected to be impressed with this knowledge, choosing their brand over the competitor.

What am I supposed to do? Mount a protest? refuse to buy their product? Climb up on the cash register counter and denounce the dog food maker?

Yeah, it's not that important to me. Next time I'll avert my eyes and leave it to the PETA types.

5 comments:

Anonymous said...

See, I don't think it's selling to PETA people... It's advertising for pet "parents." as your son I was raised to know that a pet is a pet, and that's how I see it... This is for those crazy folks who have decided their pet is now their offspring, I don't get it either...

Don the Baptist said...

Sheesh.

Anonymous said...

I don't know. . .I was sorta hoping you might stage a "sit-in" at least. I need something special to perk up my 11 o'clock news.

Don the Baptist said...

I would have, but I was waiting for my skinny pumpkin spice latte.

Natalie on cocker spaniel care said...

I also wonder who does the taste test for dog food.